When speakster showed us their first prototype, the interface has still been a bit rough. In our first meeting wie quickly noticed that at that time the user experience didn’t fit perfectly on speaksters young target group and we’d have to add the improvement of the app’s usability to our tasks.
Speaksters requirements to develop a young and modern Design was very high, but having a cool interface wasn’t enough to ourselves. Therefore we also supported speakster with concepting and developing their gamification strategy which should have a high impact on user behaviour.
User Centered Design
„Working on a social network was an especially exciting challenge, because it's the nature of a community to have a special focus on their users. It was our main intention to build a user friendly app which isn't only easy but also a lot of fun to use.“