The client came up to us shortly after their first relaunch, which wasn’t exactly as successful as they expected it to be. We took up the challenge to give it another try. The aim was not only to create a perfect outcome on large screens – for Mydisplays it was especially important that the shop was also working well on mobile – providing their customers a great User Experience on all devices. Currently also augmented reality features are in development.
User Centered Design
„Augmented reality is an exciting theme, especially in the sector e-commerce. Buying offline gives customers the chance to experience their desired products live. Online shops on the other hand have a much harder time to convince their customers to buy. Augmented reality tries to enable a real shopping-experience - as realistic as digitally possible. We're looking forward to see how Mydisplays will be developing in that sector.“